For Organizations
Event promotion scattered across multiple platforms : Organizations post events on Facebook, share on Instagram stories, announce in Twitter threads, and send through WhatsApp groups. Each platform reaches different audience segments, but no single post captures the full potential audience.
Low online-to-offline conversion rates : Social media engagement doesn't translate to physical participation, making it difficult to predict turnout or allocate resources.
Limited reach beyond existing followers : Event announcements only reach people who already follow the organization's social media accounts. Expanding to new audiences requires expensive promoted posts or hoping for organic shares.
Resource management coordination difficulties : Organizing volunteers, supplies, permits, and logistics happens through email chains, spreadsheets, and direct messages across multiple platforms. Information gets lost and coordination becomes chaotic as events scale.
Difficulty measuring real impact : Organizations can track social media metrics (likes, shares, comments) but struggle to measure actual protest attendance, participant demographics, or long-term engagement with their cause.
Centralized event management and publication Single platform for creating events that automatically appear in the public feed, eliminating need to post across multiple social media channels.
Built-in amplification system Events get promoted through Mooja's website, social media channels, mooja partners and volunteer network, extending reach beyond the organization's existing follower base.
Verified organization status Verification badge increases event credibility and participation rates, as users trust events from authenticated sources over random social media posts.
Integrated coordination tools Manage volunteers, resources, and logistics within the same platform used for event creation, reducing administrative overhead and communication fragmentation.
Participation analytics and impact measurement Access to data showing which events generate actual attendance versus online interest, helping organizations optimize their organizing strategies.
Organizations begin by confirming their eligibility , they must have organized or promoted protests within the past two years.
Eligible organizations proceed through a streamlined verification process: selecting their country, providing their organization name, choosing which social media platform they used for protest promotion, and submitting their handle for verification.
The system cross-checks submitted handles against existing applications to prevent duplicates.
Organizations can track their application status through a three-stage timeline (Request Submitted, Under Review, Decision) and edit their application details if needed.
Once approved, organizations receive a verification code sent directly to their social media account, ensuring only legitimate account holders can complete the process. After entering the verification code, organizations create their login credentials using their previously submitted organization name.
Verified organizations gain access to a dedicated dashboard workspace while retaining the ability to browse the public protest feed. The system remembers application status and routes returning users appropriately - either to their existing application timeline or directly to their dashboard if already verified.
Cross-organizational collaboration tools Connect with other verified organizations working on similar causes to coordinate joint events, share resources, and avoid scheduling conflicts.
Template library for common event types Pre-built event templates for marches, rallies, vigils, and other protest formats with suggested logistics, safety guidelines, and legal considerations.
Donor and volunteer recruitment integration Convert event participants into ongoing supporters through integrated donation requests and volunteer signup opportunities.
Multi-language event creation Create events in multiple languages simultaneously to serve diverse communities and increase participation across language barriers.
Resource sharing marketplace Exchange supplies, equipment, and volunteer assistance with other verified organizations in the network.
Educational content access Bite-sized training modules covering protest safety, legal compliance, media relations, and effective organizing tactics.